UTM Link Builder

Add tracking tags to a link so you can see exactly which campaign sent each visit.

Free · No sign-up · Runs in your browser

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About this tool

UTM tags tell analytics tools where visits came from. Source is the platform, medium is the type of channel, campaign is the promotion name.

Be consistent. "Instagram" and "instagram" show up as two different sources.

Do UTMs hurt SEO?

Not on links from other channels. Avoid UTM tags on internal links.