How to work out the sample size for an A/B test, with worked examples for 1%, 3% and 10% conversion rates, what confidence and power mean, and how to run a test without stopping early.
Social media marketing services range from basic posting to full paid campaigns. Here is a plain breakdown of each service, what it costs in India, and how to choose a package.
A social media marketing agency plans, creates, posts, and reports on your social channels. Here is what you actually get, what it costs in India, and how to vet one before you sign.
Social media marketing is using social platforms to reach customers, build trust, and drive sales. This guide covers how it works, which platforms to pick, what to post, and how to measure results.
Social media management is the day-to-day work of planning, publishing, and monitoring your brand's social accounts. Here is what it includes, the tools involved, and when to outsource it.
How to add music, use original audio, record a voiceover and pick sounds that fit your Reel, plus the licensing limits business accounts need to know.
A simple Instagram content calendar you can rebuild in Google Sheets or Excel in ten minutes: columns, a weekly rhythm, and how to plan a month without burning out.
A simple framework for writing Instagram Reel scripts: hook, value, proof and call to action, with four ready-to-use templates and timing guidance.
How to calculate Instagram engagement rate, which formula to use, what counts as a good rate for your account size, and practical ways to improve it in 2026.
An Ahrefs study links Google's AI Overviews to a 58% drop in click-through rate for top-ranking pages. Here is what that means for definition-style content, and a practical plan for keeping traffic when the answer appears above your link.
What social media analytics actually means, the metric categories that make it up, and how to build a lightweight reporting process without a data team.
In 2026, people search Instagram and TikTok before Google for product picks, reviews, and tutorials. Here is how captions, on-screen text, and hashtags rank you inside that search.
A social media management tool replaces logging into every platform separately — here's what one actually does, the core features that define the category, and who really needs one.
Ready to learn something new? There is plenty more to read right here.
Viral Pulse is a social media agency and a social media tool. Hire the team, or use the same software we use, whichever fits your budget and your week.
A dedicated team plans, creates and publishes your content on Instagram and LinkedIn, and reports on what it earns you.
Plan, schedule and publish across your social accounts from one calm workspace, with AI to speed up the writing.
Viral Pulse started as a marketing blog. Today we also run a social media agency for personal brands and brands that sell. Everything we publish here, we execute for our clients.
Reels concepts, scripts and a posting plan that help personal brands get seen and followed.
Profile positioning and steady posting that build authority for professionals and founders.
Content strategy, calendars and campaigns for brands that sell products and services online.
