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CPM Calculator

Find what you pay for every 1,000 times your ad is shown.

Free · No sign-up · Runs in your browser
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About this tool

CPM is spend divided by impressions, times 1,000. It is the usual way to compare how expensive different audiences and placements are.

Questions

What does frequency mean?

Impressions divided by reach: how many times, on average, each person saw your ad.