ROAS Calculator
Find out how much revenue each rupee or dollar of ad spend brings back.
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ROAS is revenue from ads divided by ad spend. A ROAS of 4x means every 1 spent brought back 4 in revenue.
A high ROAS is not automatically profitable. What counts is whether it is above your break-even ROAS, which depends on your profit margin.
Questions
What is a good ROAS?
It depends on margin. With a 25% margin you need at least 4x just to break even.