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Customer Lifetime Value (CLV) Calculator

Estimate how much a customer is worth over the time they stay with you.

Free · No sign-up · Runs in your browser
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About this tool

CLV multiplies order value, how often customers buy and how long they stay. Knowing it tells you how much you can afford to spend to win a customer.

Questions

Is this revenue or profit?

Add your margin to get profit. Without a margin, the figure shown is revenue.