Customer Acquisition Cost (CAC) Calculator
See what it costs you to win one new customer.
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CAC is everything you spent to get customers in a period, divided by the number of customers you got. Include ad spend, tools, salaries and agency fees for the most honest number.
Questions
What is a healthy LTV to CAC ratio?
Many businesses aim for 3:1 or better, but it depends on payback time and cash flow.